Every once in a while I receive that phone call or email that goes something like this: “Hi, Betsy – I just realized that we have a company event next weekend. I’m going to need 250 widgets with our new logo on them right away. Let me know what you can find for me, and oh, by the way, we need them to be as inexpensive as possible. My assistant found something like what we want on-line for $0.50 each – can you match that price?”
Oh, boy! After I take a deep breath, the answer usually boils down to: “Quality, Timing, and Pricing – You can have 2 out of 3.” Let’s see if I can take a little of the mystery out of the ordering process so you’ll understand why it’s a challenge to get all three at once.
Quality: Looking on line, you can find some great promotional products out there, and it may be tempting to do the research and ordering yourself. But you usually have a few other priorities to handle during your day. When you rely on your promotional products professional to handle the research and ordering, you benefit from their experience in the industry and their connections to the suppliers with the best reputation for quality, reliability and service. And, you end up with a few extra hours to get your real work taken care of.
Timing: Production standards in the industry have gone from 10 – 15 working days just a few years ago to 5 – 7 working days today. Even faster production times are often available for an additional “rush” charge. Suppliers, however, are located throughout the continental United States as well as internationally. It’s important to remember to add shipping time into the calculation. When you have to expedite shipping as well as production, it’s even more expensive – sometimes exponentially more.
Pricing: So, it only makes sense that if you’re going to receive a good quality product that will represent you and your company well, and you’re going to receive the product in time for that last-minute event, then the price is going to reflect that. If price is the most important factor in your decision, then either the quality or the delivery time will have to give.
Oh, and a great way of mitigating these issues all together is to involve your promotional products consultant from the beginning of the planning process. Give me a call and we can plan out your marketing and event calendar for the year. Last minute events may still pop up from time-to-time, but the more we know in advance, the better we can meet your needs. Let us help you Simplify Your Marketing!
Betsy Andrade is the founder and owner of Andrade Promotions, an iPROMOTEu affiliate promotional marketing organization. Contact Andrade Promotions for marketing consultation, project planning, and promotional marketing items – www.andrade-promotions.net– We Simplify Your Marketing!