There is a reason why promotional products work, and it is because people react to them. Promotional items are the one channel of marketing that people can touch, smell, see, hear, and taste. What other marketing channel allows you to stimulate all five of the senses in one way or another? None! There is so much noise these days between radio, TV, billboards, banners and social media that you see all of these, but you aren’t really absorbing the information. Can you repeat the information on the last billboard you saw? We didn’t think so!
Promotional items allow you to put your business in the hands of, not only potential clients but clients that already know and love you. You can either strengthen or start a relationship with personalized promotional items. Today we are going to over a few specific items that pertain to each sensory category.
One of the most obvious items in this category is pens. A good pen
might make the difference between someone referring business to you or not. Can you imagine handing someone a pen that doesn’t work or blows up on them. Then they look at the name on it and it has your business name on it? It isn’t going to leave a very good impression, so don’t skimp in this area. Nice pens don’t have to be expensive pens, but you do have to know what to look for and that is where your personal promotional consultant comes in super handy! Start the relationship off right with a pen that they will love. Notepads, mugs, a nice embroidered backpack or hat would also be great options in this category.
This is where logo placement is key. Your logo can be used on almost any promotional item, the size, placement and color depends on the item. This is important because you want your consumer to know exactly who you are and what this item can do for them. By making your logo visible and easy to ready is the main takeaway for this sense.
This is an interesting category, but there are items that fall in this category as well. There are brownies, cookies, lip balm, and lotion that can stimulate people’s sense of smell. As long as your clients are happy with the smell filling their nose, this gives you a great opportunity to make a wonderful first impression.
Thank your customers by sending them a wonderfully packed box of brownies or leave a sweet impression after a meeting by leaving a chocolate, imprinted with your business name. The possibilities are endless in this category.
Believe it or not you can order headphones that have your logo on them, give them to an employee as an appreciation gift or a long time client. Customers and employees both appreciate a higher end item that will last and they can be used on a daily basis. Think about the things that you use on a regular basis and then think, how can I put my logo on this? That is how master the art of using promotional items.
Remember, Andrade Promotions is your friend in the promotional marketing industry and we want to see your business succeed. Let us help you from the ground up whether it is getting your logo in the right format or picking just the right colors for your item, we are more than happy to lend a helping hand. After all, it is what we do best!