There is a plethora of items that should be on your trade show list if they aren’t already. We are going to go over a few of those items today. Regardless of the size of the show, whether it is your first or tenth show or even if it is just for fun, you should be prepared to represent your business in the best light. Guess what? Promotional products can do that for you!
This one is pretty standard, but extremely important. Banners make the first impression and people should know who you are and what you do right off the bat. Not to mention, this is the first opportunity to let your branding shine. So let it shine!
2. Table Covers
You have the banner that draws people in, the next item people will notice is your table cover. This is your next opportunity to make an impression that matches the first. This is where branding is key. Make sure you hire a consultant to make sure your branding tells a story and consistently defines who you are. (PS Andrade Promotions does that!)
3. Branded Handouts
This is something that everyone wants when they walk up to your table. Make sure you pick items that stand out from your competition and will be something that folks will use! This is a great way to stay top of mind with current and potential clients.
4. Reading Material
You can’t have a table without literature! When you finally hook and line the passerby, you will want to keep them interested with useful information about your business that won’t put them to sleep. This is a great place to reinforce your brand. It doesn’t need to be right in front of their face, it can be something as simple as your brand colors and corresponding font. If you need help deciding what is best, feel free to reach out to us!
Bonus Points for a Company Video!
Are you ready to seal the deal? Wrap up this whole process with a video that shows your company culture. Transparency is key to closing the deal, unfortunately, you can’t just order a video like you can everything else, it does take a little bit of work to produce! If you are looking for tips on branding, ordering, or information on trade show products, please feel free to reach out to Andrade Promotions and one of our consultants would be happy to help you with this process! Happy branding!